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I am Geir Larsen, a founder and CEO with a proven track record of building and scaling growth companies across various industries. Several of the startups I founded have grown to over 100 Mkr in revenue in just 2–3 years.
My passion for sales took off while I was studying economics in Oslo, where I went door-to-door selling insurance. My drive and competitive spirit helped me quickly climb to the top ten out of over a hundred salespeople—which led to my first role as sales manager.
That role marked the beginning of a dynamic career in leadership, during which I’ve had the privilege of serving as a CEO, entrepreneur, and consultant—with a focus on developing customized growth programs for companies in the expansion phase and engaging in strategic board work.
I thrive when the pace is fast and the pressure is high—just like when I’m standing at the starting line in my roller skis, ready to give it my all to win. I approach every assignment with that same energy, determination, and dedication, always focusing on helping clients achieve their highest aspirations.
My practical sales experience ranges from B2C to complex B2B. I’m driven by exceeding expectations and building long-term business relationships. I was so impressed by Adviser Partners’ powerful methods when I implemented them in one of my companies that I decided to join the firm. Now I share the insights I’ve gained in sales and sales leadership.
Today, my focus is on helping owners, CEOs, sales management, and salespeople build effective, high-performing sales organizations that deliver results. My approach, in collaboration with Adviser Partner, is simple, practical, and based on a combination of:
● Practical experience as a salesperson, entrepreneur, and CEO with a proven track record of growth
● Academic background (an MBA and a corporate governance program from Lund University, as well as a bachelor’s degree from the Bergen School of Business)
We Love Salespeople
In this episode of * We love salespeople *, I sit down with Jonas Olofsson, CEO of Adviser Partner, for a frank and honest conversation about what it actually takes to build companies that deliver. I share lessons learned from starting, scaling, and selling companies, explain why discipline trumps motivation—and why the sales process is the engine behind all sustainable growth.
From strategy to results—with comprehensive tactical and operational capabilities. With curiosity and fearlessness, I quickly identify the core issue and the potential for increasing your sales. I strip away unnecessary complexity and drive the work forward using simple, concrete methods that stand the test of time.
For me, it’s about making the right observations—removing, adding, enhancing, and creating optimal processes that lead to real change.
How do you build trust?
My key is to build legitimacy, demonstrate my expertise, and build trust—which leads to the right course of action.
I step in when CEOs, sales managers, and salespeople have the desire, courage, and ambition to grow. I untangle old knots and imbalances in the sales process so that energy can be directed toward increasing sales—through greater understanding, practical training, theory, and a shared vision, with continuous follow-up.
Years of experience in sales and leadership
Several startups have reached revenue targets within 2–3 years
Contact me
Builds profitable growth companies with a focus on leadership, structure, and sales excellence
Contact me now—let's get results together!