20240506 Henrik Adviser+partner3854(3)
Sales Expansion Specialist

Henrik Nyström

Senior Partner |
15+ years of experience

My name is Henrik Nyström, and I’m a consultant at Adviser Partner. My sales career began with door-to-door sales of vacuum cleaners—an incredibly tough but educational period that taught me just how important perseverance and discipline are in the sales profession. My background in sports has further strengthened my ability to work in a structured way, set goals, and stay focused—qualities I always bring to my assignments. After that, I worked for seven years in the advertising industry in Stockholm, where I developed my skills and gained deeper experience in sales and customer relations.

Previously, together with four colleagues, I founded, ran, and sold my own company in the financial sector, and that experience gave me invaluable insights into what it takes to build successful teams, create effective sales processes, and develop strong corporate cultures. I also learned that you can achieve more than you think if you’re truly committed to something.

I’ve always been drawn to companies with strong sales cultures, and that’s exactly what attracted me to Adviser Partner—here, I get to be part of an organization with a clear focus on sales and results, while also having the freedom to manage my own projects and deliver real value to clients.

At Adviser Partner, I work closely with clients and teams, lead by example, and help organizations implement methods and activities that truly work in practice. My calm demeanor and stability make me a reliable partner, especially in environments with technical sales teams, while I’m always active and engaged in the field—what I call a “high-energy friend.”

If you’re a CEO or sales manager and want to boost your sales team’s activity level and results, I can help you create structures, processes, and work methods that make a difference—and that lead to both short-term gains and long-term success. Contact me, and together we’ll develop concrete solutions that deliver results!

SHOW MORE

Results

As a sales consultant at Adviser Partner, Henrik Nyström helps sales organizations increase their activity levels, create a clearer structure, and achieve more predictable results. With a background in direct sales, his own entrepreneurial journey, and many years in customer-facing roles, he works closely with teams in the field—and leads the way through concrete methods, disciplined follow-up, and approaches that work in practice.

“Henrik combines well-founded theory with his own experiences to create interesting and dynamic course content.
Henrik is highly regarded by our employees and receives high ratings from course participants.”
Afry

Lennart Edéus

Global Head of Sales, Public and Commercial Spaces | AFRY
“With the support of Henrik Nyström and Adviser Partner, we’ve taken our sales team to the next level. Through clear coaching, structure, and a focus on leadership, our sales manager has gained the tools to drive the team toward even better results. It’s been a journey that has truly made a difference, both in terms of engagement and sales. It’s been a real pleasure working with Henrik—he’s really challenged us.”
Hullert+Machinery

Andreas Tagesson

CEO | Hüllert Maskin
“Henrik Nyström is a true source of inspiration and has been invaluable in our journey to develop sales at Swelex. As a CEO without a sales background, I was initially skeptical about how much of a difference sales coaching could make, especially considering that we were far from a basic level. With his genuine commitment and personality, Henrik has not only convinced me but has also rallied the entire organization behind him. Under his leadership, we’ve seen tremendous progress in our sales efforts.

I highly recommend Henrik for his insights, dedication, and ability to truly make a difference.”
Swelex+ab

Tommy Ahlsved

CEO | Swelex AB
“I had the privilege of working closely with Henrik Nyström during our sales training, and I can confidently say that his guidance significantly improved my team’s performance. He possesses a deep understanding of sales strategies, negotiation techniques, and client relationship management.

Henrik Nyström has a unique ability to break down complex concepts into practical steps, making them accessible to everyone on the team. His coaching style is both motivational and results-oriented. He helped my team refine their pitch, enhance their closing skills, and navigate challenging client interactions.

What sets Henrik Nyström apart is his commitment to individual growth. He invested time in understanding our strengths and areas for improvement, tailoring his coaching to address our specific needs. As a result, we achieved higher conversion rates and exceeded sales targets.”
Terasaki+Electric+(Europe)+Ltd.

Fredrik Regnell

Managing Director | Terasaki Electric (Europe) Ltd., Sweden

Henrik's Key Metrics

The goal is to build sales organizations where high activity, a clear structure, and a strong culture go hand in hand—so that results are a consequence of the right behaviors, not mere chance.
1

High activity

Henrik is a highly active individual. He helps teams reach out to customers, increase the number of meetings, and turn energy into business—without losing structure or focus.
2

A Structure That Lasts

Drawing on his experience in both sports and his own entrepreneurial journey, he establishes goals, processes, and follow-up procedures that make sales work more disciplined, measurable, and sustainable over time.
3

A Sense of Security Within the Team

Henrik is a reliable partner, especially in technical and complex sales environments. He provides hands-on coaching, demonstrates best practices, and helps leaders and salespeople develop approaches that deliver both short-term gains and long-term growth.

Frequently Asked Questions

As a sales manager, you should sit down with your salespeople and ask them to set a goal that they themselves want to achieve. This is a good way to give them an incentive that they’ve chosen themselves.

Help them set their own goals—ones they hope to achieve. After that, help them figure out the specific milestones they need to reach in order to achieve that goal (number of meetings, etc.).

7 years

Experience in the copywriting industry

Ages 15 and up

Sales Experience

1 exit
Own Company in Finance
N3a1573 Copy 1

Explosive Sales Growth

Adviser Partner with Henrik Nyström

Curious about what Adviser Partner can do for you? Here, I, Henrik Nyström, will give you a brief introduction to how we build stronger sales organizations: more activity, clearer processes, and coaching that helps teams perform—with measurable results in both the short and long term.

Contact me—and we'll work out specific steps that will make a difference for your organization.

Join us on the journey
toward stronger growth

Get the latest sales news at
by subscribing to our newsletter.