Mattias Asserståhl – A Portrait
Sales Expansion Specialist

Mattias Asserståhl

Senior Partner |
35 years of experience

My name is Mattias Asserståhl, and I’m a consultant at Adviser Partner. I began my career in sales as a traditional vacuum cleaner salesman at Electrolux. It was a fantastic learning experience, and that’s where I learned the basics—a clear sales process, listening, identifying needs, and building trust. Since then, sales has been my life and my passion.

Over the years, I have founded several of my own companies and guided them through the entire journey—from start-up to exit—through both good times and bad. This has given me a broad understanding of the entire business—from the strategic perspective of management to the day-to-day reality of salespeople. I know what it’s really like to take responsibility for results, people, and growth.

In the companies I ran, I used Adviser Partners’ methodology and saw the impact it had in practice—we increased the average deal size by over 300 percent, strengthened leadership, and realized that a structured, behavior-based approach delivers results. That’s why I chose to join Adviser Partners myself.

Today, I help companies increase their sales, improve profitability, and drive long-term growth. I work closely with my clients and view every assignment as a partnership. I support management with strategy and follow up to ensure the right things happen. I help and coach sales managers to build successful sales teams that achieve their goals, and I coach salespeople on how to succeed in every customer meeting.

I believe in a long-term perspective, structure, and clear leadership. Small changes in behavior and processes often yield the greatest results. My goal in these assignments is to achieve real growth—not just in the numbers, but in the entire organization’s way of thinking and acting.

I know that when strategy, structure, and commitment come together, something truly special happens. Let’s work together to create change that makes a difference in our results, in our team, and in our company culture!

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Results

As a sales consultant at Adviser Partner, Mattias Asseståhl is a true “superpro” who, through razor-sharp structure, leadership training, and coaching, takes sales organizations to new heights.

With a focus on proactivity, he transforms everything from meeting preparation to closing deals, which creates measurable bottom-line results and accelerates a company’s growth.

“I’ve been working with Mattas at Adviser Partner for about two years, primarily on leadership training and coaching in my role as sales manager. Mattias is a true professional and has helped me bring structure to my work. I highly recommend him.”
Hot Screen

Fredrik Axelsson

COO | Hot Screen
“Adviser Partners has a really effective approach to helping us increase sales. By analyzing our company and the challenges we face, Adviser Partners’ program has enabled us to develop concrete and relevant actions that we are now implementing. Drawing on his broad experience, Mathias puts it all together in a truly professional way, ensuring that the implementation—in collaboration with our sales team—has a significant real-world impact.”

Christian Zeylon

Sales Manager, West | Svenska Lumon AB
“I chose Mattias Asserståhl when I was looking for someone who could serve as both a mentor and a professional development coach in 2018, while I was working as a sales manager. I was very satisfied during our sessions, but looking back now that I’ve come to appreciate all the tools I received from Mattias and through Adviser Partners’ ‘training program,’ I understand the value even more.

Two of the reasons we chose Mattias were his extensive experience in direct sales and his humble approach—but don’t be fooled: Mattias is much more than just a skilled sales trainer and a friendly guy from Värmland. I highly recommend him to anyone who’s ready to grow and dares to think outside the box.”

Simon Koch

Business Development Manager | Alarm.com
“Apparently, I didn’t know everything, despite having spent quite a few years in sales and customer service. AP provided fantastic support in digging deep into the details and getting a solid grasp of the process to help a buyer navigate the buying journey as efficiently as possible. It doesn’t all start with the details—we began by setting the goal, getting the entire company on board with it, and identifying all the components involved. AP helps with the big picture, from strategy to detailed actions.”

Robert Grafford

CEO | Folq Sweden

Mattias' Key Metrics

The goal is to create a scalable and professional sales organization where success is not a matter of chance, but rather the result of structure and expertise.
1

Increased sales

By breaking down complex strategies into concrete actions and measurable KPIs.
2

A Clear Direction

Selling is a craft. Just like elite athletes, salespeople need continuous training to stay in top form.
3

Peace of Mind When Closing a Deal

We view the sales manager as the company’s most important person and provide them with the tools to coach their teams to new heights through our MPR methodology.

We Love Salespeople

35 Years of Sales Experience—A Top Salesperson’s Journey

After 35 years without going door-to-door, I’m picking it up again—and it feels like I never stopped. My muscle memory is still there, as is my instinct for closing deals. Just like in the ’90s.

In this episode, I share my journey from selling vacuum cleaners door-to-door to my current role training and coaching top teams in Sweden and internationally. Jonas Olofsson, CEO of Adviser Partner, and I talk about why the fundamentals of sales never go out of style, how the right role models shape you—and why the “numbers game” is still the brutal truth.

Listen now—and see if you're really doing the work that's required.

Frequently Asked Questions

A well-organized sales department, with the right people in the right places who can take you where you want to go by being knowledgeable about every aspect of the sales process.

It is common for the sales process not to be clearly implemented. This means that it exists but is not known to the salespeople and is therefore not used. As a result, salespeople do not understand the value of having and following the sales process. Ultimately, this means that the company does not achieve the increased sales that a sales process normally generates.

A sales manager typically has a wide variety of tasks that differ from one another. Few sales managers know how to prioritize their tasks in order to continuously increase the department’s sales, but Adviser Partner trains sales managers to do just that.

Closing is a simple exercise—do they want to buy or not? If you get a lot of “no”s, that’s a sign of a problem earlier in the sales process. We’ll help you identify the problem and fix it so you get more “yes”s when closing deals.

50 +

Successful Client Projects

35 years old

Sales Experience

97 %
Customers see results after one month
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Explosive Sales Growth

Adviser Partner with Mattias Asserståhl

Curious about what Adviser Partner can do for you? Here, I—Mattias Asserståhl—will give you a brief introduction to how we drive explosive sales growth: strategic goal-setting, behavioral changes that triple business value, and coaching that transforms teams into winners—all with razor-sharp, measurable results.

Contact me now—let’s turn your sales into lasting dominance!

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