Sales Expansion Specialist

Mikael Persson

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My name is Mikael Persson, and I’m a consultant at Adviser Partner. I’ve been passionate about sales since I was thirteen. Over the years, I’ve run my own companies and worked as a CEO, sales manager, and team leader—but above all, I’m still out there selling every day. That’s why I know what works in real life and what just sounds good in theory.

As a former fighter, I’ve learned that you don’t achieve your goals through luck—but through discipline, focus, and the determination to never give up. I bring that mindset to everything I do, and it’s also what I help my clients and their sales teams build.

I chose Adviser Partner because it combines the freedom of being an entrepreneur with the strength of a proven concept. Here, I work with people who share my view of sales—clear goals, structure, energy, and passion.

Today, I primarily coach sales managers with teams of field sales representatives in Sweden and the Nordic region. I don’t focus on theory, but rather on training in real-life situations—customer meetings, follow-ups, and day-to-day leadership. That’s where results are achieved.

Want to step on the gas? Then I’ll help you pick up the pace. Together, we’ll boost sales, improve profitability, and build sustainable growth. If you’re a sales manager, you can count on becoming your company’s rock star!

Mikael's Key Metrics

With Mikael, you’ll gain a dedicated sales expert who brings energy, relationship-building skills, and a drive to get things done to your team to foster growth and long-term results.

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1

High activity

Mikael is a highly active friend. He helps teams reach out to customers, increase the number of meetings, and turn energy into business—without losing structure or focus.

2

Commitment & Energy

Inspires those around them with positive energy, drive, and presence, motivating people to grow and take the next step.

3

Decisiveness

Mikael turns ideas into concrete actions and results—with a focus on implementation, follow-up, and business value.

30+ years

Sales experience with a proven track record of top results

Ages 15 and up

Sales Coach, coaching leaders to achieve top results.

One-on-One

Highly regarded mentor and coach to the CEO, owner, and FC

Frequently Asked Questions

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Yes, if the sales manager isn't involved, it's easy for the salespeople to get the impression that this isn't a priority.

I get asked that question a lot, and the answer is yes. In over 24 years, with 3,500 companies and 75,000 salespeople, we’ve never failed. The sales process is what it is—but there are always better ways to do it. I make it simpler, faster, and more effective.

It’s a common question—and a perfectly reasonable one. But what I do isn’t about squeezing in more meetings. It’s about creating control. When we work together, your salespeople stop chasing the same customers over and over again without results.
Instead, they learn to move customers forward in the process, step by step, at the right pace and with the right focus. Because when you’re in control, you get more done—without having to run faster. That’s how we consistently succeed in increasing efficiency, improving quality, and driving growth.

Results

We now have a well-established sales process that has helped us grow both as salespeople and as sales leaders—and we can clearly see how it has boosted the company’s sales. In 2024, we saw growth of over 20% in our external customer base, and Micke has been a key part of that success.

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“Working with Micke has been a crucial piece of the puzzle for us at Cleano.

When Malin and I were taking the course, we were in the midst of chaos. Despite that, Micke—with both patience and tact—managed to tailor the sessions to our circumstances and needs. He assessed the situation, supported us even when we hadn’t had time to complete our “homework,” and made sure we always kept moving forward.

The result? Today, we have an established sales process that has helped us grow both as salespeople and as sales leaders—and we can clearly see how it has increased the company’s sales. In 2024, we grew our external customer base by over 20%, and Micke has been a key part of that success.

It feels more secure and enjoyable to work in sales now that we have tools that make the entire process crystal clear and more efficient. We know what we need to do to achieve better results and can work in a more structured way moving forward.

Both Malin and I highly recommend Micke to other companies that want to establish a strong sales process and create sustainable growth through increased sales.

Micke—a huge thank you for everything you’ve helped us with!”

Roberth Jansson

CEO of Cleano Produktion

We Love Salespeople

Human Labor vs. Automation

In this episode of * We love salespeople *, I sit down with Jonas Olofsson, CEO of Adviser Partner, for a candid and honest conversation about why technical sales tools often create a reactive sales organization rather than driving growth, and how you, as a leader, can refocus efforts on the genuine art of selling. Learn why trust can’t be mass-produced and how personal contact remains your strongest competitive advantage in an increasingly automated B2B market.

To We Love Salespeople

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Explosive Sales Growth

Adviser Partner with Mikael Persson

Curious about what Adviser Partner can do for you? Here, I, Mikael Persson, offer a brief introduction to how we build stronger sales organizations: more activity, clearer processes, and coaching that helps teams perform—with measurable results in both the short and long term.

Contact me—and we'll work out specific steps that will make a difference for your organization.

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toward stronger growth

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