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Peter is a consultant at Adviser Partner and has over 20 years of experience in sales, marketing, leadership, and entrepreneurship.
His sales career began in telemarketing in the early 2000s, where he was named “Salesperson of the Month” after just two months. From there, his career progressed through roles as a field sales representative, sales manager—where he was named “Sales Manager of the Year”—and later regional manager, overseeing seven sales managers.
Peter has also worked with digital transformation in the media industry and, in 2012, founded his own media agency, which he built and developed until the company was sold in 2025. He then continued in the role of external CEO.
One of Peter's greatest strengths is his deep understanding of the interplay between sales and marketing and how they work together to create the conditions for profitable growth.
After gaining firsthand experience with Adviser Partners’ methodology, Peter joined the company in August 2026 as a Sales Expansion Specialist. In this role, he works closely with entrepreneur-led companies to create the structure, sales capabilities, and commercial support needed to take the next step in their growth journey.
Peter is energetic, clear, and meticulous, with a strong focus on execution and results.
Do you want to take your sales to the next level?
Peter helps entrepreneur-led companies identify what is holding back sales, create the right structure, and turn potential into tangible growth.
Contact Peter for an initial consultation to discuss where your greatest sales potential lies—and what it will take to realize it.
Everyone wants to work for a company that’s doing well! The absolute most important thing is to focus on sales and growth—not just among the salespeople, but throughout the entire company; it’s not just the salespeople who make sales.
They are clear and transparent about their goals, and their customer focus permeates the entire company.
You own the culture. Be clear about it time and time again. Make your goals clear to your employees and revisit them often.
Absolutely not. One of the most successful companies I've worked with employed only engineers. But they implemented a carefully designed sales process that everyone followed, and employees were monitored and coached based on that process.
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Curious about what Peter and Adviser Partner can do for you?
Contact me now—let’s turn your sales into lasting dominance!