Insights
The Company
Switchboard
My name is Richard Kendrick, and I’m a sales coach at Adviser Partner. I help companies increase sales through structure, expertise, and clear work processes. Repeated success is rarely a matter of luck—it’s built on the right conditions, both for people and for the business. With over 30 years of experience in sales and leadership, primarily in IT services, IT consulting firms, and systems development, I’ve seen what works—and what doesn’t. My background as a technician, with strong ties to delivery and customer service, has given me a deep understanding of how sales, delivery, and the customer experience must work together to create long-term business value.
I take a hands-on, business-driven approach, with a clear focus on goals, responsibilities, and expectations. This fosters a sense of security, engagement, and results. A particular strength of mine is my work with the entire organization—both sales and non-sales staff—where I help people in various roles contribute to the business and the customer experience based on their responsibilities, because sales take place throughout the company, not just in the sales department.
At Adviser Partner, I primarily focus on coaching sales management. I help sales managers and commercial leaders build structure, direction, and a leadership style that enables both people and the business to grow sustainably over time. I chose Adviser Partner because we share the same passion for sales, and their level of expertise and approach are something I haven’t seen at any other company, either before or since.
What drives me is constantly developing myself—and then helping others embark on the same journey. Because when people grow, the business grows too. I carry that energy with me even outside of work, where I recharge through music, exercise, being a dad to Oliver and Ellen, and my involvement with Djurgårdens IF. It’s all about passion, discipline, and a long-term perspective—just like in sales.
Do you want to create a structure that actually leads to increased sales—and a leadership approach that stands the test of time? Get in touch, and we’ll schedule an initial call to discuss how you can take the next step.
Repeated success isn't luck—it's built on the right structure and leadership
Richard Kendrick helps companies grow with focus, energy, and tangible results.
We Love Salespeople
Want to know the secret behind consistent sales success? In this episode of the We Love SalesPeople podcast, I talk with Jonas Olofsson, CEO of Adviser Partner, about how control over the sales process can turn chance into results. I share my experiences—from “cowboy salespeople” who relied on relationships to today’s complex B2B sales environment, where structure, pipeline management, and informed decisions determine success. We walk through concrete strategies that will enable you to steer every step of the sales process and get your team to perform at their best. Listen if you want to take your sales to the next level!
Closing the deal is the easy part when everything else is done right. The various steps of the sales process, in the right order, lead us to a natural moment when it’s time to shake hands with the customer and close the deal. Let’s start by ensuring that the sales process is truly optimized and well-established; then we’ll get the results we want.
Unfortunately, I don’t have a magic formula to solve “lack of motivation” in a motivational talk, but let’s meet and focus on the steps you need to take to change this. At Adviser Partner, we aim to create lasting results by establishing positive behaviors. We help companies sell more; this success builds joy, and joy creates motivation—which in turn leads to a wonderful sales culture.
Years of Experience in Sales and Leadership
Services, Consulting Firms, and Systems Development
Contact me
Repeated success isn't luck—it's built on the right structure and leadership
Contact me now—let's get results together!