Welcome, Mats Jacobsson, to Adviser Partner—an experienced sales leader who drives growth and results.

We are incredibly excited to welcome Mats Jacobsson as a Sales Expansion Specialist at Adviser Partner!

We are proud to welcome Mats to our team in Stockholm!

We are pleased to welcome Mats Jacobsson as a new consultant to the Adviser Partner team in Stockholm. Mats is a driven sales professional and leader—with extensive experience building and leading successful B2B sales organizations in both Sweden and Norway. Over the years, he has worked in industries such as office supplies, first aid and CPR training, and the restaurant industry—always with the same focus: driving growth and helping people succeed.

I’m driven by seeing people grow and by creating environments where both salespeople and managers have the right conditions to succeed. For me, leadership is about being attentive, supportive, and clear—and helping people develop over time. With Adviser Partner behind me, I have the opportunity to combine my experience with tools that make a real difference in our clients’ growth.

1. What is most important to you as a leader?

Providing people with the right conditions. When employees feel seen, supported, and challenged, a culture is created where performance and job satisfaction go hand in hand.

2. What experience do you think is most underrated in the role of a sales consultant?

The ability to build long-term relationships. It’s not just the transaction itself that matters, but building the trust that makes customers want to continue growing alongside us.

3. What can your passions outside of work teach you as a leader?

Cooking, fishing, and padel all require patience, focus, and creativity. The same principles apply to leadership: having patience when things take time, focusing on the right things, and using creativity to find new ways forward. And my family—they give me energy and balance in everything I do.

Mats, we look forward to continuing to build growth, success, and strong sales organizations together with you.

A warm welcome to Adviser Partner!