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My name is Thomas Kraft, and I am the Chief Growth Officer at Adviser Partner. I am responsible for our own growth: ensuring that our consultants sell, deliver, and develop using the same methodology we teach our clients. We must practice what we preach.
Hockey was my school. A scholarship took me to the University of Alaska Anchorage, where I studied computer science and played college hockey. The rink taught me that the fundamentals matter and that dedicated practice trumps talent.
Sales has been my profession for nearly 30 years. At Snow Software, I built a global organization for new customer acquisition—in Barcelona, growing from an empty office to 35 productive employees in five months. I have served as CEO
We make sure we practice what we preach. Our consultants run their own companies and fully represent Adviser Partner in the market. My role is to ensure that the methodology, training, structure, and coaching are in place—so that they can continuously increase their sales and achieve their goals. It’s the same work we do for our clients, with ourselves as our first client.
Because results without a process are just luck, and you can’t budget for luck. Predictability arises when activity, the quality of customer interactions, and follow-up are all linked within a sales process that sales management has under control. We view the sales manager as the most important person in the company—that’s why we start there, not by hiring more salespeople.
Because I know what this methodology does in practice. I’ve used it as CEO of three companies—one of them being Adviser Partner itself—and seen it work in software companies, in sports, and in consulting. Leading the company’s next phase of growth—a company I’ve helped build since 2002—alongside consultants who live and breathe this methodology every day was an easy decision.
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