Results
+28% Increase in revenue
16 MSEK Goal achieved
Insights
The Company
Switchboard
Key Account Managers and sales managers in the Nordic region were provided with a shared platform for sales and negotiation management—with hands-on training that raised the bar both for individuals and in customer relationships.
Panasonic needed a unified sales platform that would raise the bar across the Nordic region. The team therefore conducted a “Effective Sales Negotiation” training program for key account managers and sales managers—in collaboration with Adviser Partner.
The goal was clear: to use the same language and approach to sales and negotiations, regardless of the market.
Results have come quickly. Performance levels have improved among individual employees, and there is a noticeable positive impact on customer relations.
Adviser combines theoretical learning with practical exercises—and a deep understanding of how things work in real-world business situations. This collaboration continues both for new hires and for professional development.
We'll review the current situation, identify the 1–2 most effective levers, and suggest the next steps.
