From Top Seller to Growth Leader: The Growth Journey with Notar Västerås.

Daring to let go of personal sales and grow through the team. With structure, training, and clear leadership, Notar Västerås boosted both its revenue and market position—without expanding the team.

Customer Type

SME

Year

2021–2022

Background

In early 2021, Notar Västerås began a partnership with Adviser Partner with clear objectives. The goal was to bring about real change—not through temporary measures, but by developing sales over the long term.

The focus was on freeing up more time for the sales manager role, establishing a more efficient and sales-driven process, and increasing revenue—with the goal of becoming the "first choice" in the region.

Goals Before the Trip

More time for the sales manager role
Sales-Driven Process
Increase revenue to 16 MSEK

"Letting go of the role as the office's top agent was a little uncomfortable. But as sales manager, my focus is first and foremost on the agents' results—the goal is for the agents to become the new stars of the office."

Karam Kaiser

CEO and Sales Manager | Notar Västerås

That’s how Notar’s new growth engine took shape.

Follow the steps in this collaboration that shifted the focus from individual sales to team performance—and boosted growth across the entire office.

Start My Growth Journey

Clear Goals and Current Status

We started by setting specific goals: more time dedicated to the sales manager role, a sales-driven process, and an increase in revenue from approximately 12.5 MSEK to 16 MSEK—without expanding the team or resources.

Structured Development Program

Together, we laid the foundation for a goal-oriented program: regular sales training for the real estate agents, coaching from the sales manager between sessions, a focus on follow-up, clear sales meetings, and the courage to try new approaches to achieve new results.

Training every 4–6 weeks

Workshops and training sessions featuring clear tools that could be applied immediately in everyday life. Between sessions, leadership skills were developed with the goal of unleashing the team’s potential—so that the change would actually take hold.

Results

The results were not long in coming. As early as September 2021, Notar Västerås surpassed its sales target of 16 MSEK. Market share increased, and Notar became the natural first choice for a growing number of customers in the region.

To keep up the momentum, a new goal was set for the year: 20 MSEK. The momentum continued into 2022—with the same team, but with clearer leadership and a more sales-driven day-to-day operation.

Start My Growth Journey

"2021 was the year I truly made the transition from top salesperson to sales manager—with support from Adviser Partner. I highly recommend that other leaders in the real estate industry dare to let go and grow through their team."