Andreas Tärnstedt

Owner & Sales Expansion Specialist

Driven by seeing people succeed and businesses take the next step towards increased growth

My name is Andreas Tärnstedt and I am a partner at Adviser Partner, where my passion for sales and seeing others develop is my driving force. My career started with knocking on doors and selling ads, which led to roles as business area manager and CEO, where I drove an impressive growth journey in three years. The freedom to be my own boss, combined with the ability to influence others in sales and achieve their goals, made Adviser Partner my obvious choice.

  • At Adviser Partner, I have my dream job, where I get to work with material I strongly believe in and experience the joy of seeing people and companies grow. I am driven by creating results, not only by increasing sales figures, but also by the moments when a new insight is ignited in someone in the training room. My goal is always to build long-term relationships, both with clients and in my personal life. I always give 100% - and often a little more - whether it's a professional assignment or a personal engagement. 

    With full focus on what I undertake, I go wholeheartedly into everything I do. Whether it's coaching and chairing my son's hockey club, coaching a CEO or delivering sales training. I'm here to listen, inspire and deliver solutions that lift people and businesses. Get in touch and let's take the next step together!

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"We have been working with Andreas at Adviser Partner for almost 1 year, and in that time he has really helped us take our sales to the next level. He is responsive, committed and shows a genuine understanding of our business and our challenges.
With his experience and sense of sales, he has quickly become part of our way of working, while contributing with new perspectives and concrete results. It is clear that he is passionate about creating value - both for us and for our customers.
We look forward to a continued strong collaboration and can warmly recommend Andreas to other companies that want to sharpen their sales."
- Jonas Sundin
CEO
Majola Restaurangkonsult
"We are really super happy with the cooperation with Andreas. From the start (January 2020), we have felt that we have been given the right tools to set clear and realistic goals - and above all to actually achieve them. It has made a clear difference in our work and led to both higher and better sales.

What has meant the most to us is the opportunity to brainstorm our challenges and ideas with Andreas. He is very knowledgeable, responsive and good at asking the questions that make us think a step further. It has meant that both our salespeople and we in management have developed and found new ways to work more efficiently.
We also appreciate that the collaboration has been so easy and smooth. It has never felt like "a consultant on the outside", but more like a partner who really cares about our success.

We can warmly recommend Andreas to all companies that want to strengthen their sales team, find new ways forward and take the next step in their development."
- Virpi Heiskanen
CEO
The balcony window
"What started as training sessions has developed into a partnership with coaching, strategy work and goal setting for the whole team, as well as valuable support in my role as manager. Through meetings with us, at Adviser Partners' offices and digitally, we have found a good variety that has created a continuous drive forward.

The results are clearly noticeable - we have increased the number of activities, follow up sales and margins more systematically and see how it leads to more business. Above all, we feel that the changes are sustainable, and that we now have a new clarity and routine in the entire sales process.
Andreas reminds us in a simple way of the basics and makes us put it into practice in everyday life. The big difference lies in the realization that each individual contributes to the whole - and that structure and follow-up are the key to results."
- Caroline Wallgren
CEO
The profile store in Luleå
"In my role as CEO of PE Teknik & Arkitektur - one of Sweden's largest and leading technology consulting groups, listed on Nasdaq Stockholm - I have had the privilege of working with Andreas Tärnstedt from Adviser Partner within the framework of intensive sales and sales leadership development work.

Our collaboration has been both structured and stimulating, with a clear focus on creating concrete results. Andreas combines solid experience with an ability to quickly familiarize himself with both industry-specific challenges and our internal conditions. Through his approach, he has contributed important insights, relevant models and practical tools that have strengthened both our business organization and our internal interaction.

I particularly appreciate Andreas' responsiveness, his clear but constructive way of challenging ingrained methods and his ability to create commitment among both leaders and employees. It is clear that he is passionate about making a difference - and that he puts the customer's success first.
I can highly recommend Andreas to companies looking for a knowledgeable committed partner to strengthen their commercial ability and take the next step in their development."
- Andreas Hatzigeorgiou
CEO
PE Engineering & Architecture

Frequently asked questions

  • Having a clear sales strategy is like having a map when navigating through an unknown city. It gives you direction, focus and a plan to reach your goals. Let's explore how such a strategy can boost your sales.

    1. focus on what you can influence

    One of the main benefits of a clear strategy is that it helps you focus on the factors you can actually influence. Instead of getting caught up in frustration over external circumstances, you can:

    • Increase the level of activity: by planning and carrying out more customer visits or calls.

    • Improving the average deal: by identifying and offering more value in every deal.

    • Increase closing rates: By honing your closing techniques and better understanding customer needs.

    2. structure and control

    With a strategy in place, you have a structure that helps you stay in control of the sales process. This means that every step of the process is optimized to maximize profitability without the customer feeling controlled.

    "The best salespeople are in control of the sales process without making the customer feel controlled."

    3. Small changes, big impact

    A clear strategy makes it possible to implement small but effective changes that together can lead to a significant increase in sales. It's about doing a little more on several fronts at once.

    4. Motivation and clarity

    A strategy also provides motivation and clarity. When you know what to do and why, it becomes easier to stay motivated and focused on the goals.

    "To get an improvement, you have to make an improvement!"

  • Coaching an organization to success is about creating an environment where every individual feels motivated and capable of contributing to common goals. Let's explore some key principles to achieve this:

    1. Coaching with Purpose and Goals

    For an organization to be successful, it is crucial that both leaders and employees understand the purpose of their work and the goals they are striving to achieve.

    • Purpose: Clarify why each task is important and how it contributes to the larger goal.

    • Goals: Set clear, achievable goals that everyone believes in and is committed to.

    2. Promoting Personal Responsibility

    Successful coaching involves encouraging employees to take ownership of their actions and results.

    • Ask questions: "What do you think is the best solution in what you described to me?" This encourages self-reflection and accountability.

    • Follow-up: Follow up on results and provide feedback to show that their efforts matter.

    3. Attendance and Engagement

    Being present and engaged in the daily work of employees is crucial to build trust and understand their challenges.

    • Piggy Back and Co-listening: Participate in meetings and conversations to gain a deeper insight into their working environment and challenges.

    • Feedback: Provide constructive feedback that helps them grow and develop.

    4. Creating a Winning Culture

    A culture where employees feel seen and appreciated leads to higher motivation and better performance.

    • Praise - Praise - Praise: Give feedback by first highlighting the positive, then what can be improved, and end with something positive again.

    "Whoever wins wants to continue participating in the game."

  • Getting salespeople to sell more is about focusing on the factors they can influence and creating an environment where they feel motivated and equipped to succeed. Let's dive into some strategies that can help you achieve this:

    1. create the right focus

    It's easy to get caught up in thinking about what the company can do for sellers, but the real breakthrough comes when sellers focus on what they can do for themselves. Here are three key areas:

    • Activity level: Encourage salespeople to increase the number of customer contacts and meetings. The more opportunities they create, the greater the chance of increasing sales.

    • Means business: Help them identify ways to increase the value of each deal. This may mean selling more products or services at each opportunity.

    • Closing rates: Train them to improve their closing techniques, so that more of their contacts lead to sales.

    2. training and development

    Invest in continuous training and development for your salespeople. This can include:

    • Workshops and training: Focus on specific skills such as closing techniques or product knowledge.

    • Mentoring: Pairing less experienced salespeople with more experienced colleagues to share knowledge and experience.

    3. Motivation and Rewards

    Create incentives that motivate salespeople to exceed their targets:

    • Clear targets and rewards: Set clear, measurable targets and reward those who meet or exceed them.

    • Recognition: Give regular recognition for achievements, both individually and in groups.

    "To get a change, you have to make a change!"

    4. feedback and support

    Provide regular feedback and support to help salespeople develop:

    • Feedback loops: Create a culture where feedback is a natural part of work and seen as an opportunity for improvement.

    • Support: Be available to help them overcome obstacles and challenges.

  • Creating more accurate forecasts is an art that combines data analysis, strategic planning and a deep understanding of your sales process. Let's explore some steps that can help you improve the accuracy of your forecasts:

    1. understand your sales process

    A solid sales process is the foundation for good forecasting. Make sure that everyone in your team follows the same process, which will make it easier to predict results and identify where in the process each deal is.

    • Standardize the Process: Ensure that all salespeople use the same steps and criteria to move prospects through the pipeline.

    • Continuous Evaluation: Regularly review and adjust the process based on what works and what does not.

    2. effective pipeline management

    By systematically verifying the seller pipeline, you can better predict sales. This means that you:

    • Analyzing Each Phase: Understanding which prospects are in which phase and what it takes to move them forward.

    • Identify Barriers: Ask what remains to be addressed in order to do business and actively work on these points.

    3. Use Data and Analytics

    Data is your best friend when it comes to forecasting. Use historical data to identify patterns and trends.

    • Historical Data: Analyze past sales data to see what has worked and what hasn't.

    • Advanced Models: Consider using statistical models or machine learning to improve the accuracy of forecasts.

    4. Incorporating Qualitative Insights

    Beyond quantitative data, gather qualitative insights from your team and industry experts.

    • Feedback from Sellers: Those closest to customers can provide valuable insights into market trends and customer behavior.

    • Industry expertise: Stay up to date on industry trends and external factors that may affect your forecasts.

    "A forecast is always a good guess of the future, but with the right tools and insights we can guess better."

  • Getting new sales reps to reach their budget targets quickly is a challenge many sales managers face. But with the right strategy and focus, you can help your salespeople not only reach, but exceed their targets. Let's explore some key steps and mindsets that can make a difference.

    1. Clear Goals and Expectations

    • Set a sales budget: It's crucial that every salesperson has a clear budget to work towards. This gives them a tangible target and a sense of achievement when they reach or exceed it.

    • Personal goals: Encourage salespeople to set their own goals beyond the budget. This increases their commitment and motivation.

    2. Training and Development

    • Regular training: By continuously training and developing the salesperson's skills, you can quickly increase their closing rate.

    • Feedback and coaching: Provide regular feedback and coach them on specific situations to improve their performance.

    3. activity level and structure

    • Increase activity levels: Encourage salespeople to increase their activity levels. The more contacts they have, the more likely they are to achieve their goals.

    • Structure the sales process: Help them have a clear structure in their sales process to maximize each step and increase profitability.

    Remember: small changes in activity levels, average deal and close rates can add up to a significant increase in sales.

    4. Motivation and Culture

    • Create a winning culture: A culture where salespeople celebrate their successes and learn from their mistakes can drive them to perform better.

    • Rewards and recognition: Reward achievements and recognize successes to keep motivation high.

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The power of many - unlock your potential

Sitting down with Jonas Olofsson, CEO Adviser Partner, on the We Love Sales People podcast, we revealed the power of multiples - the secret that turns your entire company into a sales machine. Everyone is a salesperson, only we kill the fear and show that sales is about making others better. Deliver with such superiority that the customer drops their jaw and becomes loyal for life, tear down departmental walls with short meetings and role swaps, reward every effort, repeat weekly and follow up. More people selling means explosive growth. Listen now and unlock your potential!

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