Buildingsales organizations that deliver over time
My name is Babak Ayani and I am a consultant at Adviser Partner. I have worked in sales for almost my entire professional life. It started in high school as a telemarketer and has since developed into building, leading, and scaling sales organizations in various companies and industries. I have run my own consulting business with a focus on sales and held several interim roles, including sales manager and product manager. As an employee, I have—in roles such as business area manager and sales director—built sales organizations from the ground up, established clear structures, and created processes that deliver results over time.
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I came into contact with Adviser Partner through the company's strong reputation and chose to become part of an environment where experience, quality, and long-term thinking are the focus. Today, I help companies develop and scale their sales, where my extensive background as a sales manager is a great help. A large part of my work involves coaching CEOs and sales managers on how to lead their teams, create the right behaviors, and follow up in a way that actually has an impact.
I am data-driven, structured, and clear in my follow-ups, while also being relationship-building and genuinely interested in understanding my clients' real challenges. As a person, I am positive, committed, and loyal. I have a competitive instinct—both in business and on the golf course—but what really drives me is helping my clients succeed in the long term.
Want to improve your sales performance?
Get in touch and we can discuss how I can help you build a sales organization that delivers results.
Frequently asked questions
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Yes, in most cases, difficulties in closing deals are not about closing techniques, but about what happens earlier in the sales process.
We can help you create clarity in your sales strategy, needs analysis, and decision-making process so that closing becomes a natural consequence, not a struggle. -
Start by ensuring that you have a clear sales strategy and shared priorities – otherwise, the team will be running fast but in different directions.
Then combine this with active, coaching leadership where the sales team's work is followed up in a structured and data-driven way. Sales growth does not come solely from more activity, but also requires the right focus/priorities, the right behaviors, and regular training. -
We often see this when the focus is on activity and product knowledge, but where the customer's business problems are not clearly linked to a decision. We can help you structure the sales process, sharpen the needs analysis, and steer salespeople toward the right deals—so that high activity actually leads to closed deals.
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Most salespeople can sell, but without continuous training, their approach becomes dependent on the individual and difficult to scale.
Sales training is not about starting over, but about creating a common structure, refining behaviors, and ensuring that what you already do well has maximum impact. Our training is about creating behaviors that deliver lasting results, not just understanding.
