Conny Johansson

Sales & Communication Coach

Passionate about igniting the spark in every salesperson - from modest potential to top performance

My name is Conny Johansson and I have over 20 years of experience in sales, a passion I found at an early age. I often sat outside our house and sold drawings and other things I made myself.I have a background in many different professions, but was always drawn to sales. There I have developed an ability to sell products and services that you can do without at first glance, but it gets much better when you buy from me. For me, I am the only one who can influence my own reality and with that insight I have the opportunity to help others realize how their reality and life becomes better.

“Iwas contacted by Conny at Adviser Partner and was immediately sold on the ‘Sales Health Check’ program. Our sales team has received new tips and guidance on how to boost sales. Among other things, we reached out to new customers through a ‘Ringrace’ campaign. This resulted in 24 scheduled visits with new prospects, 14 of whom are now our customers.”
- Christian Sundebron
Sales Manager
Colmec AB
“Over the years, I’veattended many sales training courses, but few have been fully tailored to my role and our business. The sales training we received from Conny at Adviser Partner, however, was completely tailored to us at ABECE AB—and without a doubt the best sales training I’ve ever participated in.”
— Andreas Hasselmose
Sales Manager
ABECE AB
“Wegot in touch with each other and invested in traditional sales training that covered various techniques, including objection handling. This proved invaluable in our day-to-day sales work, and we still benefit from it today. Conny Johansson is skilled at imparting knowledge and inspiring engagement.”
- Tony Wittgren
CEO
ABUS Crane Systems AB

Frequently asked questions

Acceptance, partial completion and closing - the key to successful sales

In this podcast episode of We Love Sales People , I, Conny Johansson, share my insights on acceptance, partial closes and closing in the sales process. Together with Jonas Olofsson, CEO Adviser Partner, I discuss how I as a salesperson, despite my shy nature, have learned to create trust and build strong customer relationships by listening and focusing on the customer's needs. We explore why genuine acceptance is key to success, how to avoid being too pushy, and the importance of simplifying offers to make them easy to buy. Listen for concrete tips that can take your sales performance to the next level!

In this episode of the We Love Sales People podcast, I sit down with Jonas Olofsson, CEO of Adviser Partner, to discuss what really sets a top salesperson apart from the rest—and why it’s not just about being the most outgoing.

For me, it’s all about discipline, structure, curiosity, and being able to handle rejection without letting it get to you. The biggest lesson? Stop comparing yourself to others and instead compete against yourself.

Listen to the episode and take away tips you can start using right away!

Trust drives sales—here’s how to become a top-notch salesperson

From shy kid to top salesman - if I can do it, you can

In this short video, I share the joy of being named Adviser Partner's October 2023 Salesperson of the Month. From being the shy guy who drove a bus and truck to a top salesperson - my journey shows that anything is possible with the right attitude. I love helping CEOs and sales managers elevate their teams and create happier customers. Let my victory speech inspire you!

Contact me