Conny Johansson

Sales and Communication Coach

Passionate about igniting the spark in every salesperson - from modest potential to top performance

My name is Conny Johansson and I have over 20 years of experience in sales, a passion I found at an early age. I often sat outside our house and sold drawings and other things I made myself.I have a background in many different professions, but was always drawn to sales. There I have developed an ability to sell products and services that you can do without at first glance, but it gets much better when you buy from me. For me, I am the only one who can influence my own reality and with that insight I have the opportunity to help others realize how their reality and life becomes better.

  • I come from an entrepreneurial family, so starting my own business felt natural when I came into contact with Adviser Partner. As a person, I am humble, structured and very thorough. My clients can always rely on my answers being well thought out and tailored to their needs.

    Besides sales, I work a lot with coaching non-sales people, like technicians and project managers, mainly in sales processes. I'm a shy guy who likes to stay in the background. And my own journey in the field of sales makes me realize that almost anyone can become a top salesperson. This insight allows me to affirm others and their potential and helps people understand what they are capable of.

    I am also very passionate about new client meeting booking, an area in which I have developed a particular strength after many years in sales. Having booked thousands of my own sales meetings in my career, I know from personal experience how to set up a call to maximize the chance that the person on the other end of the phone will see the benefit of meeting me.

    With my two great interests in life, family and music, I draw inspiration and energy and I bring it with me every day in the meeting with my customers. At Adviser Partner, I help companies reach new heights through customized sales strategies and meeting booking that open doors to success. Let me show you how together we can turn opportunities into tangible results - contact me today and let's create something great!

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"I was contacted by Conny at Adviser Partner and immediately fell for the "Sales Health Check" approach. Our sales force has received new tips and guidance for increased sales. Among other things, we have contacted new customers in a so-called "Ring Race". This resulted in 24 booked new customer visits and 14 of them are now our customers."
- Christian Sundebron
Sales Manager
Colmec AB
"We came into contact with each other and invested in traditional sales training with various techniques, including objection handling. This became valuable for us in our everyday sales life, which we still benefit from today. Conny Johansson is good at conveying knowledge and creates commitment."
- Tony Wittgren
CEO
ABUS Crane Systems AB

Frequently asked questions

  • Many many hundreds of our customers lack an explicit sales force at the beginning of our cooperation. What I often do is to help clarify who is responsible for the company's customer work. Because what we know is that 100% of a company's revenue comes from sales, whether it's sales to those in power, other companies or private individuals. If no one is responsible for sales, we as a company will lose a large part of the potential we have.

    All our clients have their unique structures. A company doesn't need to have full-time salespeople to be a good fit for us. Rather, we are an even better partner when our client's "sellers" have a shared role. Often it is the project manager who not only sells, but then also executes the project sold.

  • We can almost count on the fact that unforeseen things will happen during the program. We plan carefully but also follow up regularly during the program so that we do exactly what will benefit you the most.

    We do not mix sellers from different companies, which means that it is YOUR current situation that will determine what we do on each occasion.

  • This is not true. We measure other things than the sales sum. This allows us to see that actions are being taken that were not taken before. This allows us to know that the Increased Sales effect comes as a natural part, even if the sales cycle is longer than the length of the program.

    A goal of most of our programs is not only to increase sales, but also to shorten the sales cycle. Although it is still long, we often shorten it significantly through a smarter sales process that gives more control over the customer's buying journey. 

    In addition, a company rarely starts with zero sales cycles at the beginning of the program. With the training provided by the program, it is also common to see increased sales in the ongoing processes.

  • EVERYONE with customer contact. Whether it's the finance department that just sends an occasional reminder, they are part of the company's collective PR. A customer who feels badly treated because they missed paying on time 1 time out of 100, is a customer who will feel a small pang of irritation when they see and hear our company name.

    When we come to those who deliver our services, such as carpenters, electricians, cleaners, drivers, janitors, consultants etc etc, they have an even greater impact on whether our target audience has positive feelings or negative feelings when our brand is mentioned.

  • We have a working methodology where we do a thorough investigation at the beginning of the collaboration. We have tools for reviewing a company's sales organization where we look at the 14 most important areas that all lead to increased sales. We analyze and select, in consultation with the customer, the most important areas for them.

    Then we do a reconciliation before each session so that nothing vital needs to be changed to achieve the goal of the program.

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Acceptance, partial closure and closure

In this podcast episode, I, Conny Johansson, share my insights on acceptance, partial closes and closing in the sales process. Together with Jonas Olofsson, CEO of Adviser Partner, I discuss how as a salesperson, despite my shy nature, I have learned to create trust and build strong customer relationships by listening and focusing on the customer's needs. We explore why genuine acceptance is key to success, how to avoid being too pushy, and the importance of simplifying offers to make them easy to buy. Listen for concrete tips that can take your sales performance to the next level!

From the shy kid to the top seller - can I then can you

In this short video, I share the joy of being named Adviser Partner's October 2023 Salesperson of the Month. From being the shy guy who drove a bus and truck to a top salesperson - my journey shows that anything is possible with the right attitude. I love helping CEOs and sales managers elevate their teams and create happier customers. Let my victory speech inspire you!

Contact me