Builds winning teams and sales organizations where people grow, perform and deliver results
My name is Cristian Tapia and I am a consultant at Adviser Partner, where I am passionate about developing people, teams and sales organizations. My philosophy is: What you do shapes who you become - so who do you want to be, and what do you need to do to get there? With a background as a football coach and consultant in sales and leadership, I help others grow through inspiration and concrete tools, where trust, structure and responsibility create performance.
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At Adviser Partner, I build high-performing teams by strengthening collaboration and drive. I make sales organizations more proactive with better customer care and profitability. And I support leaders in creating engagement and long-term results. I also help non-salespeople strengthen customer relationships and the brand. Clients see me as inspiring, educational and down-to-earth - someone who makes others want to develop.
I joined Adviser Partner because I’ve always been passionate about helping others improve—in sales and leadership. After more than 20 years in various sales and leadership roles, Adviser Partner—which I was familiar with from my time as a sales manager—was the obvious choice; they’re the best at developing others in sales. Here, I gain deeper insight into how organizations and leadership function across industries, which I use to help others succeed—a real privilege.
As a father of five sons and a leader in youth football, I draw inspiration from sport and strong teams to help others reach their potential. Get in touch and let's take the next step together - with a focus on results!
“Afew words about the amazing Adviserr Partners, and especially Cristian Tapia, with whom I’ve had the privilege of collaborating over the past year in various capacities at Epassi AB. Together, we’ve categorized, analyzed, and segmented the company’s customer portfolio, built commission programs, refined the sales process, and established the structure and logic needed to quantify the value Epassi brings to its customers.
In addition to this, he has worked exclusively on sales training and coaching—I offer only my warmest recommendations. Do you want to boost your sales? Then Cristian is your “go-to” guy!”
Sales Director
Epassi
“Ihighly recommend Cristian, who is an exceptional individual with an impressive ability to lead and inspire!
Cristian truly impressed me with his pedagogical, attentive, and adaptable nature throughout our sales leadership training.
He is always committed and dedicated to helping others grow and develop. His ability to actively listen and be fully present in every situation was truly inspiring. He was always willing to listen to others’ opinions and ideas, and he showed a genuine desire to understand and help.
One of Cristian’s most impressive qualities is his knowledge and expertise in sales. He exudes a deep understanding of the sales process and has the ability to apply this knowledge in a practical and effective way. He is an excellent communicator and has the ability to persuade and influence others in a positive way.
He created a positive and collaborative atmosphere where everyone felt welcome and motivated to do their best.”
Operations Manager
Guldmann Sverige AB
“It has been a pleasure working with Cristian. When the focus is on increasing sales and innovative thinking, he is the person I turn to if I ever need help again. With his methodical approach and a way of communicating that even the most seasoned salesperson can understand, he delivers measurable results that contribute to increased sales. In short, there are no sales challenges that Cristian can’t tackle and find a solution for.
I’m grateful to have worked with Cristian; I’ve learned a lot that I’ll carry with me moving forward.”
CEO
Adestia
Frequently asked questions
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By thinking PR before sales. The technician, project manager or consultant sets the tone with the customer, which determines how easy the next step will be, for example for the colleague who is the "actual" salesperson. We train three simple micro-behaviors: explain why you are doing something (create understanding), seek agreement (understanding confirmed) and ask a curious follow-up question about what would actually help the customer (potential). This is something everyone can contribute and learn!
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Trust comes only after a promise is kept and from transparency; everyone contributes and everyone knows what others are doing. Therefore, we need to clarify roles, make decisions visible to everyone and normalize that each person raises a win and a hurdle in our reconciliations. When everyone knows who is responsible for what, why a decision was made and when the next step is, much of the friction disappears. This doesn't take months - you can see a difference in a week if we get the structure right.
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Because the right question, asked correctly, leads to the person asking the question being allowed to reach insight themselves. And that is the big key in all sales. Insight and not information or instruction. Those who find the solution themselves, usually feel that it is more valuable than if someone else had found the answer.
How to build TEAM - getting organized right and how love comes into play
In this episode of We Love Sales People, I talk to Jonas Olofsson, CEO Adviser Partner, about what really makes a team successful. We share experiences from Adviser Partner and highlight three keys to strong teams: clear goals before structure, development through challenge, and the balance between affirmation and constructive criticism. Plus, you'll gain insights into the trust, roles and culture that make some teams perform at their best - year after year.
Listen in and get the tools, insights and inspiration you need to build a team that not only meets its goals - but exceeds them.
Increasing sales in challenging times - Adviser Partner with Cristian Tapia
Curious about what Adviser Partner can do for you? Here I, Cristian Tapia, give you three keys to increase sales when the wind blows: own your perspective, focus hard on what really drives results - and remind yourself of the privilege of doing this. Choose your mindset, do the right things and turn the challenge to your advantage.
