Fredrik Alkell
Sales Expansion Specialist
Sales Management & Sales Strategy
Developingleaders and teams who want to grow, perform and deliver real results
My name is Fredrik Alkell and I am a partner in Adviser Partner. My career rests on a solid foundation in sales - I started from scratch selling timeshares and knocking on doors to sell vacuum cleaners. After that I worked in telecom and IT until I joined Adviser Partner. In the years before Adviser Partner, I have had many roles in sales such as Account Manager, Key Account Manager, Sales Manager and Sales Director.
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Those experiences, from meeting clients face-to-face and navigating complex sales processes, shaped my understanding of what really works in practice. Today, it's incredibly rewarding to see how the methods and strategies we use at Adviser Partner make a real difference to our clients, whether it's honing sales techniques or strengthening leadership.
My focus is now largely on management and strategic sales coaching, where I help leaders and teams reach their full potential. I believe in long-term relationships with my clients. My work process is structured but flexible, always starting with a careful observation to identify where the challenges lie, followed by an in-depth analysis to develop the most effective tools and strategies. Then we work together to implement and establish the solutions, step by step, and ensure they deliver results over time.
My passion for helping others is the same today as it was over 20 years ago when I joined Adviser Partner. Seeing my clients grow, overcome obstacles and achieve their goals is what drives me every day. I strive to be an approachable and engaged partner who always puts the customer first. Others have described me as a person who goes the extra mile to improve and deliver results for others, and I see that as a sign that my experience and knowledge make a difference.
For me, it's about being part of the whole journey - from identifying opportunities to celebrating successes together. I look forward to helping more companies and leaders take the next step towards their goals.
"Since Fredrik started working with me, my sales have increased and become more predictable. I have increased my competence and I have raised my prices. For me, Fredrik is the sparring partner I need to increase my sales and do more profitable business! An incredibly valuable collaboration that makes demands but at the same time is there to guide and support in the work."
CEO
Katana Management
"During 3 successful years Alkell has helped us with ongoing trainings and sales trainings with a good mix of theoretical and practical trainings, filled with laughter, joy and aha-experiences, where our sales force was challenged outside their comfort zone, which led to great development and also valuable tools in the field in our daily work.
We also chose a focused training for our managers, where Alkell coached, listened and gave valuable hands-on tools and tips so we could develop into even better leaders.
My warmest recommendations."
Regional & Sales Development Manager
Skruf Snus
"I have worked with Fredrik and Adviser Partner for about 2 years and am very pleased with our collaboration. The collaboration with Adviser Partner is more like a partnership than a customer and supplier relationship, mainly because Adviser Partner is genuinely interested in creating value and success for our portfolio companies.
Fredrik is professional, transparent and trustworthy and has a very good ability to quickly understand a company's operations, business goals and challenges and adapt his advice and communication accordingly. Several of the portfolio companies that Fredrik has worked with have clearly demonstrated desirable results and a more proactive sales approach.
In addition to having a solid competence and expertise in sales, Fredrik is also very easy to like, he builds genuine relationships, is communicative and very accessible."
Investment Director
Storskogen
"Working with Fredrik at Adviser Partner has been crucial for me in my leadership as a CEO and as a sales manager.
With smart methods that work, Fredrik has helped me create world-class teams.
For me, Fredrik is a key to my company's success!"
CEO
Edsvikens Larm
Frequently asked questions
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It's all about breaking down your strategy into actual actions and then putting the person responsible for each task and a deadline. You also need to set aside time to work on the strategy.
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The most important thing when conducting a good sales meeting is to know what I want to achieve with it. If I know that, it becomes so much easier to know what to do.
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Work on time management, clear goals and help them find motivation.
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The best and really only way to coach your salesperson is what we call "in the game". By this we mean that you should coach when they are in their sales process, which places the requirement on the sales manager to be out on joint visits with the salespeople and also listening. It is when they are selling that we should coach the salespeople.
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To help them by having monthly meetings where we go through their pipe, forecast, and help them realize what they have to do to get business from the sales processes.
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This is not easy, what you need to find out first of all is why they are not performing at the level they should. Is it because they lack knowledge, is it because they lack motivation or is it a lack of willingness? Depending on what it is that is causing them to underperform is what will guide what you need to do. Most important is to understand why they are not performing as you have agreed.
The sales manager who makes a difference - the power of the weekly meeting
In this episode of We Love Sales People, I talk to Jonas Olofsson, CEO Adviser Partner, about why the sales manager is the most crucial - but often most underestimated - factor behind successful sales teams. I share three keys that make all the difference: develop your salespeople, create structure in sales meetings and build the energy that drives the team forward.
This is not about theory, but about concrete tools that boost performance, accountability and motivation for real. Listen in and find out how to become the sales manager who not only leads - but makes your team win, every week.
