Building profitable growth companies with a focus on leadership, structure and sales excellence
I am Geir Larsen, founder and business leader with a proven ability to build and scale growth companies in various industries. Several of the startups I founded have accelerated to over 100 MSEK in revenue in just 2-3 years.
My passion for sales started already during my economics studies in Oslo, where I knocked on doors to sell insurance. My drive and competitive instinct quickly saw me rise to the top ten of over a hundred salespeople - leading to my first role as a sales manager.
That role was the start of a dynamic career in leadership, where I have had the privilege of taking on roles as CEO, entrepreneur and consultant - focusing on developing tailored growth programs for companies in expansion phase and engaging in strategic board work.
I thrive best when the pace is fast and the pressure is high - just like when I stand on the starting line in roller skiing, ready to give everything to win. With the same energy, determination and commitment, I take on every assignment, always with a focus on helping clients achieve their highest ambitions.
-
My practical sales experience ranges from B2C to complex B2B. I am driven by exceeding expectations and building long-term business relationships. I was so impressed by Adviser Partners' powerful methods when I implemented them in one of my companies, that I decided to join. Now I share the insights I gained in sales and sales leadership.
Today, my focus is to help owners, CEOs, sales management and salespeople to build effective and high-performing sales organizations that deliver results. My methodology together with Adviser Partner is simple, concrete and based on a combination of:
Practical experience as a salesperson, entrepreneur and CEO with solid growth figures
Academic background (MBA and a Corporate Governance degree from Lund University, and a Bachelor's degree from Bergen Business School)
"So my question is - How much should your company grow?"
As a winner, I love to challenge, change and create a sales culture that exudes strong energy, clear goals and celebrates every success. My focus is on creating real, measurable value for my customers, and there are few challenges in sales I can't help solve.I look forward to helping your business accelerate your sales and create sustainable, profitable growth.
Frequently asked questions
-
From strategy to results - with tactical and operational excellence. With curiosity and fearlessness, I quickly identify the core issue and the potential of how you can create increased sales. I strip away unnecessary complexity and lead the work forward with simple and concrete methods that last over time.
-
For me, it's all about making the right observations - removing, adding, amplifying and creating optimal processes that lead to real movement.
-
My key is to build legitimacy, demonstrate my knowledge and create trust - which leads to the right action.
-
I step in when CEOs, sales managers and salespeople have the will, courage and ambition to grow. I release old knots and imbalances in the sales process, so that the energy can be directed towards increased sales - through greater understanding, practical training, theory and common consensus, with continuous follow-up.
Five keys to building companies that deliver
In this episode of We Love Salespeople, I meet Jonas Olofsson, CEO of Adviser Partner, for a frank and honest conversation about what it really takes to build a company that delivers. I share lessons learned from starting, scaling, and selling companies, why discipline beats motivation, and why the sales process is the engine behind all sustainable growth.
This is the episode for you if you want to stop guessing and start building right—from the ground up. Tune in and listen now!
