Enables teams to overcome uncertainty, build a sales culture, and increase sales
My name is Ib Ringby, sales coach at Adviser Partner, with sales in my DNA. Growing up in Mexico, I gained an international perspective and a strong understanding of different cultures and business contexts at an early age. I studied international marketing in the US, but my real sales training began when I knocked on doors and sold vacuum cleaners for Lux Svenska.
That period became my foundation—what I call "life's sales school"—where I learned sales from the ground up through discipline, perseverance, and a strong sales culture. These experiences led me to a series of leadership roles in sales, including field sales representative, sales manager, sales director, key account manager, and international KAM, as well as responsibility for a sales organization in the Philippines. I have also been the manager of a real estate agency on the Costa del Sol and started my own real estate agency.
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Alongside these roles, I have always worked with sales training and personal development. A strong driving force for me is helping people to deal with the fear that is often associated with sales and showing them that sales is a skill that can be learned – regardless of your starting point. Behavioral change is not easy, but through clear teaching, sales techniques, coaching, training in processes, and proper follow-up, you and your organization can get help to do this BETTER, which will increase your sales.
In recent years, I have been a specialist in ITF Industrial Technical Sales. I have provided sales training, coaching, and leadership to hundreds of Scandinavian industrial and technical companies.
At Adviser Partner, I currently work with developing sales organizations in both small and large companies. I help salespeople build security, structure, and confidence in their work, and support sales management in creating clear processes, a strong sales culture, and sustainable results. What I enjoy most is seeing people grow—both as salespeople and as individuals.
I chose Adviser Partner for its sales culture, team spirit, and the opportunity to work with some of the most knowledgeable people I have encountered in sales. With energy, competitive instinct, and a dash of humor, I help organizations take the next step toward increased sales—for real.
It's not just about achieving higher sales figures—the real reward lies in the journey, the challenges you overcome, and the change it creates in you and your team. Let's take that journey together and make growth your new standard.
Frequently asked questions
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If you stop training, you stop developing. If you stop exercising, you quickly lose your physical fitness and stamina. The same applies to sales. If you train your sales skills, you grow your customer accounts, or else you will be overtaken by a competitor.
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This is not unusual. At Adviser Partner, we have coached and trained 75,000 salespeople and 3,500 companies since 2002. Through our experience, we have found methods that are effective and produce results even for salespeople who are difficult to coach. By changing attitudes and behaviors and establishing clear processes and strategies, we achieve increased sales.
