Ingemar Alsenfors

Sales Coach

Inspiring sales teams to new heights with my experience and drive

My name is Ingemar Alsenfors and I'm a passionate sales professional with a career spanning two-thirds of my life. At Adviser Partner, I help companies and sales teams reach new heights with my experience from various industries, including products, services, SaaS and complex sales. With my background as an international Key Account Manager, I use my knowledge of strategic and operational sales to create change.

“Iwork as a sales representative and sales manager overseeing a small team at Robetoy AB. Ingemar has coached my team and me in my role as sales manager. I have grown both as a salesperson and as a sales manager. It has been money well spent, and we have already seen results in the form of increased sales.”
- Robert Holmgren
CEO
ROBETOY AB
“Ihighly recommend Ingemar and Adviser Partner as an excellent platform for developing your sales team and sales strategy. The meetings we had with Ingemar were clear and valuable for our organization.”
- Stefan Francois
Sales Manager
Cascade Control AB
“Ifyou’re looking for someone who is customer-focused, attentive, and responsive to current and future needs, Ingemar is the person who checks all those boxes. Ingemar has a knack for connecting with people and listening carefully, so he can then guide the customer in the right direction based on their specific needs.”
- Patrik Emvall
Head of Partner Sales
iBinder Group
“I’vehad the pleasure of working with Ingemar at one of the companies I’m involved with. With calm and confidence, Ingemar guides participants through the noble art of sales—and he does it with a twinkle in his eye. I highly recommend Ingemar to companies looking to give their sales a boost!!
- Lars Aabol
Supporting entrepreneurs

Frequently asked questions

Sell the value, not the price—that way , you’ll avoid getting caught up in a price war

In this podcast episode, I talk with Jonas Olofsson, CEO of Adviser Partner, about why so many sales teams get stuck in price wars—and how you can break free by selling based on impact rather than price. We go over how to use the Facts–Benefits–Advantages framework, why the work must start in the executive suite, the importance of productization, and how to create offers that customers actually want to buy.

I also explain why face-to-face meetings are still essential, how to test new offerings through pilot programs, and why sales training must be uncomfortable in order to bring about real change.

Listen up—and stop competing on price. Start selling based on value.

Curious about the solution?

Contact me