Turningsales into magic - with people in focus, structure in the process and passion at every step
My name is Joakim Turesson and as a consultant at Adviser Partner, my calling is to turn sales into something magical, where people meet and results are created. My journey started with a childhood dream of becoming a fighter pilot, but life had other plans.
At the age of 21, I was thrown into the IT industry, where, after just one year as a salesperson, I became a sales manager. That role taught me how heavy experience sometimes weighs. I was young, hungry, but realized I needed to grow. So I moved to the client side, where I sold myself as a consultant to project manage and support complex procurements.
-
At the age of 24, I started my first company in civil engineering, and just a year later I founded my second, which I sold to a major player. There, I became the sales manager for their major telecom investments.
During those years, we hired Adviser Partner, and I was floored by their approach - concrete tools that made our entire organization sharper, faster. Even then, the dream was born that one day I would be part of their team. But the journey there was not straightforward. I started another business, where we helped companies turn satisfied customers into ambassadors. With a lot of traveling, I built a broad experience of all the nuances of sales.
In 2020, I called the CEO of Adviser Partners, and after three days I was on board. Today, some customers call me "Dr. Turesson - The Sales Doctor" as I am a real sales nerd, obsessed with the systematic and process-oriented in B2B sales, and even more passionate when I get to weave those principles into B2C to create magic.
For me, sales is about people - seeing the customer as a person, not just a business. When I coach and see the penny drop with my customers, when they grasp the tools and see the connections, then there is a WOW feeling that is unbeatable. That feeling can only be matched by a day in the Stockholm archipelago or a ride on the slalom slope or when I cook a gourmet dinner for the family.
With the same passion and precision, I take your sales to the next level - with passion, a solid process and a dose of magic!
Frequently asked questions
-
When a salesperson truly understands what is going on in the customer's world - their feelings, fears, dreams and goals - magic happens.
I've seen time and time again how one really good conversation can change the growth curve of a company.
Sales is not a profession. It is a human encounter.
-
People do not buy logically. They feel first - and then justify with logic.
Every decision is controlled by the brain's neurotransmitters: dopamine, oxytocin, serotonin and cortisol.
When you learn to understand these and how they affect the customer's state, you don't just become a better salesperson - you become a better communicator, leader and human being.
-
I teach salespeople to ask the right questions in the right order, so that the customer discovers for themselves why they need change.
When the customer feels that the idea is their own, then the resistance disappears.
It's not manipulation - it's empathy combined with structure.
I always say: "Good salespeople don't push - they pull out what's already inside the customer."
-
The brain reacts differently depending on how you communicate as a salesperson.
Pressure and stress trigger cortisol - which causes the customer to switch off.
Reassurance, curiosity and understanding release oxytocin and dopamine - opening the customer to decisions.
When you learn to read and influence these states in an ethical way, selling becomes almost like real-time brain research.
-
I combine modern sales psychology with practical Swedish sales culture.
It's not just about 'more activity' - but the right kind of activity, where every conversation is based on emotional intelligence, clear structure and human presence.
My goal is not just to increase the customer's numbers - but to change the way they think, feel and act in every customer encounter.
The result: more meetings, more business - and above all, customers who want to buy.
Emotions guide our buying decisions - the secret to successful sales
I've always been fascinated by what really makes people say yes. In this episode of We Love Sales People, I talk to Jonas Olofsson, CEO Adviser Partner, about something that affects every deal - how emotions drive our buying decisions. We go deep into the psychology of sales and talk about why logic is rarely the deciding factor, and how you can instead create trust, commitment and genuine impact by understanding the customer's emotional drivers.
I also share concrete tools on how to switch from "nice to have" to "need to have " - and position yourself as a specialist rather than just a salesperson.
Listen to the episode and discover how to sell with emotion, clarity and real impact - for real.
