Martin Troede

Sales Expansion Specialist

Creating sales organizations that deliver results and energy

My name is Martin Troede and I am a consultant at Adviser Partner. My own career started in sales, where I quickly learned what really drives results - my own focus, structure and a burning ambition in the people around me.

Over the years, I have been a CEO, sales manager, business development manager and sales leader - in everything from small growth companies to large international organizations. I've built teams from scratch, scaled up businesses and seen how success grows from strong culture and leadership that empowers people to take responsibility for their own development.

  • That's what I'm passionate about - seeing great salespeople and leaders grow, find new energy and reach their full potential. I came to Adviser Partner to combine my personal experience with a methodology that really works. Here I get to work closely with CEOs, sales managers and salespeople where I help management set clear direction and translate strategies into concrete plans, coach managers to lead with energy and courage, and train salespeople in behaviors, customer meetings and pipeline management that give immediate results.

    We follow up on a regular basis - both in numbers and in the feeling in the team - to create self-sustaining organizations filled with power, clarity and joy.

    In my personal life, I am committed, curious and energetic. I thrive when there is a lot going on, I am happy to see others succeed and recharge my batteries with training, time in nature and new challenges to always be able to give 100% in every assignment.

    Do you want to build a sales organization that delivers with passion? Contact me at Adviser Partner - let's take the next step together.

“Whathas been most beneficial for us is the clarity at every stage of the sales process. The fact that we ourselves understand the purpose of each sales phase and have documented it together means that everyone is working toward the same goals with our customers. We’ve established guidelines for follow-ups and now always make sure to schedule the next meeting, which boosts our activity and opens up new opportunities to increase our sales.”
- Peter Sjögren
Sales Manager
Essentra
“Adviser-Partnerand Martin Troede have helped us for several years to build and develop our sales team and our approach to sales. For me, as Sales Manager, this has meant gaining concrete tools in my role as a leader to delegate responsibilities in a clear and concrete way and to coach salespeople to achieve their set goals. We have actively worked on sales training for the entire team, where we’ve established a common model for our sales process and developed our technical sales skills to close deals and increase our sales.”
- Lars Lundholm
Sales Manager
UW-Elast AB Mariestad
We brought in Adviser Partner and Martin Troede so that, as a consulting firm, we could gain a better understanding of sales. We’re a firm of consultants who don’t see ourselves as salespeople, but we wanted to set aside time together to get better at reaching more clients and find tools to help us do that as a team of non-salespeople. The program has increased our understanding of what it takes to sell, how we can work together to find more clients, and how to better explain the impact and value our services provide to our clients.”
- Jerker Jonsson
Sales Manager
Curago AB Göteborg

Frequently asked questions

  • The simple answer is that 100% focus on new business brings more new customers. If you want to grow, you need to specialize your responsibilities.

  • We at Adviser Partner can give and teach you theoretically what we know works. Without you practicing and verifying/visiting, salespeople do not develop. Who becomes good at driving a car when reading a book?


  • The question is how little we can choose to focus on in order for sellers to really change behavior.


Contact me