Explode sales or stay in the starting blocks
My name is Mikael Persson and I am a consultant at Adviser Partner. I've lived for sales since I was thirteen years old. Over the years, I've run my own companies and worked as a CEO, sales manager and team leader - but above all, I still sell myself every day. This means I know what works in reality and what only sounds good in theory.
-
As a former fighter, I've learned that goals are not achieved through luck - but through discipline, focus and the will to never give up. I bring that mentality to everything I do, and it's also what I help my clients and their sales teams build.
I chose Adviser Partner because it combines the freedom of an entrepreneur with the strength of a proven concept. Here I work with people who share my view of sales - clear goals, structure, energy and passion.
Today, I mainly coach sales managers with teams of field sales representatives in Sweden and the Nordic countries. I don't focus on theories, but on training in real situations - customer meetings, follow-ups and everyday leadership. That's where the results are created.
Do you want to speed up? Then I'll help you get up to speed. Together, we'll increase sales, improve profitability and build sustainable growth. If you're a sales manager, you can count on becoming your company's rock star!
“Workingwith Micke has been a crucial piece of the puzzle for us at Cleano.
When Malin and I took the course, we were in the midst of chaos. Despite that, Micke managed, with both patience and tact, to tailor the sessions to our circumstances and needs. He read the situation, supported us even when we hadn’t finished our ‘homework,’ and made sure we always moved forward.
The result? Today, we have an established sales process that has developed us both as salespeople and as sales leaders—and we clearly see how it has increased the company’s sales. In 2024, we grew our external client base by over 20%, and Micke has been a key part of that success.
It feels safer and more enjoyable to work in sales now that we have tools that make the entire process crystal clear and more efficient. We know what we need to do to achieve better results and can work in a more structured way moving forward.
Both Malin and I highly recommend Micke to other companies looking to establish a strong sales process and create sustainable growth through increased sales.
Micke—a huge thank you for everything you’ve helped us with!”
CEO
Cleano Produktion AB
Frequently asked questions
-
Yes, if the sales manager is not involved, it is easy for salespeople to get the idea that this is not a priority.
-
I am often asked this question and the answer is yes. In over 20 years, with 3,500 companies and 75,000 salespeople , we have never failed. The sales process is what it is - but there are always better versions. I make it easier, faster and more efficient.
The result? Increased sales and a sales team that really delivers.
-
It's a common question - and perfectly reasonable. But what I do is not about pushing for more meetings. It's about creating control. When we work together, your salespeople stop chasing the same customers over and over again without results. Instead, they learn to move customers forward in the process, step by step, with the right pace and the right focus. Because when you're in control, you get more done - without running faster. That's how we always manage to increase efficiency, raise quality and generate growth.
Optimal flow in sales - the power of recommendation
I'm sat down with Jonas Olofsson, CEO Adviser Partner, in the podcast We Love Sales People and exploded the myth of cold selling - happy customers are your unbeatable sales power through recommendations. Create wow with superior service, ask for references right after delivery and build chain reactions of leads. A customer who loves you sells for you - for free and authentically. Stop chasing, start loving. Listen now and unlock your referral rocket!
We tailor the program to your needs - Adviser Partner with Mikael Persson
"If you want to get a feel for what it looks like in the room - take a look at the video and get inspired. We tailor the approach to you, but the result is always the same - increased sales!"
