The power of more - how your whole organization increases sales
Do you want to increase sales without hiring more salespeople? The answer may be closer than you think. In this podcast episode, we show how everyone in the company can contribute to growth - from technology to finance - through small changes in approach and structure.
At Adviser Partner, we are constantly working to understand and communicate what makes some companies exceptionally successful in sales. In a thought-provoking episode of our podcast "We Love Sales People - Sales Conversations", we share valuable insights on how everyone in a company can contribute to increased sales. Our host Jonas and guest Andreas Tärnstedt, co-owner of Adviser Partner, discuss "The Power of Many" and how to engage all employees in the customer experience and sales.
Here are three key insights from the conversation:
1. Everyone is a salesperson - but first the fear of the word must disappear
Andreas Tärnstedt emphasizes that sales is often misunderstood by employees who don't have "salesperson" on their business card. "When I stand in front of these non-sales groups, they are often highly suspicious," he explains. The key is to define selling as "influencing others to think and do what I want, but to make it better for the person I'm influencing." Once this understanding is established, more people realize that they can actually contribute to the company's sales without it feeling manipulative.
2. . Abundant supply creates loyal customers
A key insight from the conversation is about exceeding customer expectations. "It's deadly when a customer is just satisfied," Tärnstedt points out. "Because they won't express any dissatisfaction, but they won't praise us either." He shares concrete examples of how small details - such as cleaning up after an installation or delivering something earlier than promised - can create the crucial 'wow factor' that keeps customers coming back and recommending the company to others.
3. build bridges between sales, delivery and finance
When the sales team, delivery function and finance work as a team, a sales-driven culture is created. Andreas recommends short weekly meetings between department heads and letting the teams "try out" each other's daily work.
"Maybe you should talk to the salespeople a bit," he says. That kind of understanding reduces friction, increases engagement - and ultimately gives the customer a better experience.
Listen to the whole conversation - it's worth it
The podcast takes you through:
How to activate the whole company in the sales process
How technicians and service staff can create business opportunities
How to recognize and reward the right behaviors
How to bring sales and non-sales together in the same business mindset
Do you want to build a sales structure where everyone contributes to growth? It starts with culture - and with understanding.
Get in touch and we'll talk more
Do you want to create a culture where the whole organization contributes to sales? Get in touch with one of our Sales Expansion Specialists - or email us at expansion@adviser-partner.se.
