Turning strategy into results through business leadership
My name is Peter Håkansson and I am a consultant at Adviser Partner. My career started as a retail salesman in consumer electronics, where I learned what drives sales and people. Through roles such as Key Account Manager, Nordic Sales Manager and CEO of both private and listed companies, I have led companies through growth journeys, scaled turnovers from 15 to over 2 billion SEK and built markets from scratch. My strength is to identify opportunities in challenging times, optimize sales processes and create structures for sustainable growth through committed leadership.
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Leadership for me is about creating clarity, focus and responsibility, where business and people development go hand in hand. As a former CEO and Chairman of the Board, I have learned that sustainable growth requires both courage and structure. That's why I always work closely with both management and the sales organization to ensure that plans are not just decided - but implemented.
Having used the Adviser Partners methodology for over a decade and seen its value, joining the team was an obvious choice. Today, I help companies increase sales, develop leaders and build business focus for profitable growth. My time as a ski instructor taught me that discipline and clear priorities drive real change.
The more pressure, the clearer my direction becomes. I thrive in environments where there is a lot going on, where people want to move forward, and where decisions really make a difference. Contact me at Adviser Partner, and we'll make a concrete plan to achieve measurable results together.
Frequently asked questions
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Bring the strategy to life in everyday life - link it to concrete decisions, activities and success stories. Let employees themselves articulate what the strategy means in their role. Communication is not just about information, but about participation. How can we visualize and simplify what we want to communicate is a very important task to work on.
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Ensure that KPIs translate into clear behaviors and goals at the individual level. Have regular dialogs about how to contribute, not just what is measured. Use coaching conversations to create understanding and ownership through clear role descriptions.
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Broaden the sales culture to be about customer value rather than 'selling'. Help specialists see their role in the customer relationship - they contribute to sales through their expertise. Combine roles in teams where salespeople and specialists complement each other, separating commercial managers and delivery managers.
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Create a focus on customer value and results rather than activity by ensuring that we have a clear and defined sales process. Analyze which activities really drive business and strengthen the ability to understand the customer's decision situation and value argumentation.
Leadership without filters - how to build a culture that delivers
In this episode of We Love Sales People, I sit down with Jonas Olofsson, CEO of Adviser Partner, for a candid conversation about unfiltered leadership—covering courage, clarity, and the importance of following through on what you say you’ll do. I share experiences from my years as a leader at Sony and Panasonic, and we discuss how to create a culture where people dare to grow, take responsibility, and truly deliver.
To me, leadership is about having the courage to ask for help, setting clear goals, and never letting up on follow-through—because that’s where results are built, day by day.
Listen to the episode and get a fresh boost for your leadership!
In this episode of We Love Sales People, I sit down with Jonas Olofsson, CEO of Adviser Partner, to discuss why more data often makes you worse—not better.
Based on my experience, both as a former CEO and now as a consultant, I see time and again how companies measure too much, follow up too little, and take almost no action. More dashboards mostly lead to more reporting—not better results.
For me, it’s about filtering out the noise and focusing on the few metrics that actually drive behavior and business.
Do you want to keep measuring—or start taking control?
Listen to the episode and gain practical insights on how to shift from being data-driven to results-driven!
Data that distracts – how to stop measuring everything and start focusing on the right goals
