Repeated success is not luck – it is built with the right structure and leadership
My name is Richard Kendrick and I am a sales coach at Adviser Partner. I help companies increase sales through structure, expertise, and clear working methods. Repeated success is rarely luck—it is built on the right conditions, both for people and business. With over 30 years of experience in sales and leadership, primarily in IT services, IT consulting, and system development, I have seen what works—and what doesn't. My background as a technician, with strong links to delivery and customer service, has given me a deep understanding of how sales, delivery, and customer experience must work together to create long-term business value.
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I work in a practical and business-driven way, with clarity around goals, responsibilities, and expectations. This creates security, commitment, and results. A particular strength is my work with the entire organization—both sales and non-sales staff—where I help different roles contribute to the business and customer experience based on their responsibilities, because sales happen throughout the company, not just in the sales department.
At Adviser Partner, I mainly work with coaching sales management. I help sales managers and commercial leaders to build structure, direction, and leadership that enables both people and business to develop sustainably over time. I chose Adviser Partner because we share the same passion for sales, and their level of knowledge and approach is something I have not seen in any other company, either before or since.
What drives me is constantly developing myself—and then helping others to do the same. Because when people grow, the business grows too. I take that energy with me outside of work, where I recharge through music, exercise, being a dad to Oliver and Ellen, and my involvement with Djurgårdens IF. It's all about passion, discipline, and long-term thinking—just like in sales.
Want to create a structure that actually leads to increased sales – and leadership that lasts over time? Get in touch, and we'll have an initial conversation about how you can take the next step.
“Withhis reassuring calm, wonderfully charming manner, and positive energy, he commands a room and gets everyone to listen, smile, and follow him wherever he leads. There’s no one I could recommend more highly than Richard Kendrick, regardless of the role in question, but as a mentor and professional sales consultant, there’s no one better on the market!”
Senior Account Manager
Axians SE
“Richardis highly professional and exceptional at building relationships and trust. He is a natural and well-liked leader who has a knack for inspiring employees to take risks and, above all, to grow. I would love to work with Richard again if given the opportunity, and I highly recommend him!”
Marketing & Communication Manager
Axians SE
Frequently asked questions
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The closing is easy when everything else is done right. The various steps of the sales process, in the right order, lead us to a natural moment when it is time to shake hands with the customer and close the deal. Let's start by ensuring that the sales process is truly optimized and established, and then we will get the results we want.
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This is often linked to something that can be solved using the "formula for increased sales," where we primarily review three areas for salespeople, each of which, individually or collectively, will provide answers as to what should be prioritized in the salespeople's work. It is not uncommon for the first step to be to increase activity in terms of calls, meetings, and other activities.
How can we become better at booking customer meetings, and what should we say to get someone interested in spending an hour with us?
How do we conduct "world-class meetings" when we go out and meet a new customer - Sales process, relationship, needs analysis, presentation, and closing = control.
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Unfortunately, I don't have a magic formula that can solve "lack of motivation" in an inspirational lecture, but let's meet and focus on the steps you need to take to change this. At Adviser Partner, we want to create lasting results by establishing good behaviors. We help companies sell more, and this success builds joy, which then creates motivation, followed by a wonderful sales culture.
As a salesperson, how can you stay in control in your sales cycles? The answer is predictable changes
Want to know the secret to consistent sales success? In this podcast episode of We Love SalesPoeple, I talk to Jonas Olofsson, CEO Adviser Partner, about how control in the sales process can turn chance into results. I share my experiences - from "cowboy salesmen" who relied on relationships to today's complex B2B sales where structure, pipeline management and conscious decisions determine success. We'll walk you through concrete strategies that will allow you to control every step of the sales process and get your team to deliver at their best. Listen in if you want to take your sales to the next level!
