Boosting sales with structure and energy
My name is Robert Johansson and I'm part of Adviser Partner, where I use a direct and empathetic approach to help companies grow through better sales. With curiosity and creativity, I work with sales teams and non-sales people, such as engineers and IT consultants, to build strong sales structures and a culture that drives results. I am open to dialog that solves obstacles and strengthens the sales culture.
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My passion is to optimize sales by innovating sales methods for higher efficiency, helping experts communicate their value for lead generation, creating needs analysis that builds trust and speeds up the sales process, and securing customer acceptance for smoother closings.
I joined Adviser Partner on the recommendation of a friend, impressed by their materials and capabilities. Establishing Adviser Partner in the Norwegian market was a perfect match. After three years, it is one of my best career decisions.
With energy from sport fishing and Luleå HF fandom, I spread joy and humor in my work. I'm here to listen, challenge and deliver solutions that make a difference. Get in touch and we'll take your sales to the next level - with focus and a smile!
“Weat SATS have had the pleasure of working with Robert at Adviser Partner for several years now, and we are very pleased to be able to draw on Robert’s expertise to coach our salespeople in their sales and career development. Robert is professional, flexible, and, not least, highly knowledgeable in his field. The feedback we receive from our employees who have completed his course modules is entirely positive. In a short time, we see significant development in our salespeople that yields lasting results.
We highly recommend both Robert and Adviser Partner to others.”
Teamleader Private Sales
SATS
“Our partnershipwith Adviser Partner has been invaluable to us at Blue Lice from day one. For the first time, we’ve gained insight into how to train our sales team using a structured system. This has helped us shift our focus from the product to the customer’s actual needs, which has resulted in more customer meetings and a more targeted dialogue about the value we can create for them.”
CEO
Blue Lice
Frequently asked questions
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Train on how to sell with integrity. The subject matter expert is proud of their role as an expert and would rather be an advisor than a salesperson. If the expert is to sell, it must be with the customer's best interests in mind. You have to practice this over time!
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It is almost always about two things; 1. Structure, and 2. Training on the right message. You have to know when to do what with whom. What does sales planning look like today? What value message do we want to convey? Are there different value messages for different customer segments and roles? These topics must be clear and training must be given on how to perform best.
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Focus on how the customer can be better off. It's not about how many solutions/products/services you can provide. It's about what solution the customer needs to get better. If you have 20 slides about your company, and the customer is only interested in what was at the bottom of slide 7, then you have spent far too much time bragging about yourself and far too little time asking the customer about their needs, challenges and opportunities. In other words, classic needs analysis.
Business & sales culture - differences in different countries
In this podcast episode of We Love Sales People , I sit down with Jonas Olofsson, CEO Adviser Partner, and dissect business and sales cultures - what sets Sweden apart from Norway, Denmark or Germany to crush international targets? We dug into cultural nuances like decision-making processes, relationship building and communication styles that can sabotage or boost your expansion. The key? Align your sales strategy with local empathy, structured creativity and authentic customer encounters - or you'll miss out. Listen now and unlock your cross-border sales power!
