Driving efficiency, innovation and growth at Adviser Partner
My name is Stefan Berzelius and I am COO at Adviser Partner, where I ensure that the business runs efficiently from strategy to delivery.
My career started with a lifelong passion for food and drink. It was natural to train as a chef, but soon I was drawn into the world of sales. For more than two decades, I've worked in leadership, business development and sales roles - from building teams and processes to developing customer relationships and driving growth. As a sales manager in the food and beverage industry, often regionally for international companies, I got to be part of incredible journeys as companies took off and teams flourished. Nothing is more satisfying than seeing people grow and reach their full potential!
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Later, I took on business development for over 1,000 restaurants, before becoming CEO of a Swedish coffee roaster. There we used Adviser Partner for many years - the results were outstanding. The strength was in the simplicity and clarity of the material - concrete tools that directly created a difference in sales. After experiencing for myself how effective it works, both the methodology and the fantastic sales culture, I chose to become part of the team.
Today, I act as a bridge between our advisers and management, driving innovation with curiosity. One example is our AI expert Adviser Partner Universe (APU) - a revolutionary platform where you have all our material as a personal sales coach on your phone or computer, wherever you are. It simplifies and improves the sales process for all our customers.
Curious, solution-oriented and passionate about people development - that's me. Contact me at Adviser Partner and I'll show you how we can simplify and boost your sales!
Frequently asked questions
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The ability to run the business in a systematic, measurable and scalable way where processes, people and technologies work together to create higher value with less waste.
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Because you get access to the world's best digital sales coach - every day. A coach who can give you quick feedback on meetings, review your quotes and suggest improvements. It gives you 5-10 minutes of training with concrete tips that directly boost your sales.
Imagine having such a resource by your side from the start of your career!
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We help you go from 'AI confusion' to 'AI impact'.
AI is not about doing everything - but about doing the right things smarter. We show you where to get the most impact and long-term sustainability.
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We receive many requests and are always curious about partnerships that create real value. What matters most to us is what it means for our customers - increasing sales and creating sustainable growth.
We are in an exciting time where AI and innovation are opening up new opportunities. Our ambition is to combine technology with proven methodology - and help more businesses not just follow the trend, but lead it.
