"From product focus to customer value - how we switched up with Adviser Partner"

"Working with Adviser Partner has been valuable for us from day one. For the first time we have learned to train sales with a structured system - and it has really made a difference." 

Kalle Sander is Sales Manager at Advania Skolpartner and has a background as a middle school teacher. What he and his colleagues have in common is a passion for ensuring that all students have access to a school that is adapted to their needs.

Karoline Sjødal Olsen, MSc CEO Blue Lice

Background information

Blue Lice is an innovative company with a strong focus on product development. Our offering is unique - but we realized that having a good solution is not enough. We needed to become even better at understanding and meeting customer needs in the sales process.

This is where the collaboration with Adviser Partner began

Challenge

Our sales team used to have a clear product focus - but conversations with potential customers sometimes lacked direction and deeper understanding of their real challenges.
We needed a more structured approach to:

• Practicing sales for real

• Shifting the focus from what we offer to what the customer actually needs

• Increase the number of quality customer meetings

Solution and Results

Together with Adviser Partner, we got for the first time a clear and structured system to train on sales. Through methodical training, practical exercises and ongoing coaching, the sales team was given tools that made a real difference in the customer dialog.

We went from talking about our product - to fully understanding, addressing and creating value from the customer's perspective.

The result?

• More and better customer meetings

• A more focused and professional sales dialog

• And most importantly, we have become much better at creating real value for our customers

This has not only strengthened our position in the market, but also increased customer confidence in what we deliver.