The psychology of a successful close: How to guide the customer to a 'yes'
Even when the customer wants to buy, the fear of wrong decisions can sabotage the deal. Learn the psychological techniques top salespeople use to guide the customer to a 'yes' and close more deals.
From salesperson to strategic partner: How Key Account Management creates real customer growth
Many KAM functions become expensive customer care providers. Learn the difference between a reactive salesperson and a strategic partner who systematically develops key customers for real growth.
Value-based selling: Stop selling products, start solving problems
Many salespeople struggle despite product knowledge. The solution? Stop selling products and start solving problems. Discover value-based selling - the method that creates long-term customer relationships and boosts your sales results.
The forgotten goldmine: How to maximize upselling with existing customers
Your company's biggest business opportunity is probably already in your customer base. Learn how to systematically maximize upselling with existing customers to drive profitable growth and strengthen your market position.