Many sales professionals find it harder than ever to reach potential customers and book meetings today. But how do you succeed despite tougher challenges? Is booking meetings over the phone dead in 2025? In today's episode, we take an in-depth look at what it takes to ensure a high level of activity and an efficient outflow - where booking meetings remains a key to success. We explore strategies that will take you from cold calls to a fully booked calendar and share insights on how to overcome mental barriers, create systematic routines and maximize your sales. In a thought-provoking episode of "We Love Sales People", Daniel Rouydel, a seasoned sales expert at Adviser Partner, shares in-depth insights on meeting booking in modern B2B sales. In a nuanced conversation with host Jonas Olofsson, he explores the controversial truth about phone-based appointment setting and why systematic prospecting remains crucial to successful sales. Ready to sharpen your skills and take your sales efforts to the next level? Then this section is for you! Three foundations of successful meeting booking Daniel walks you through three basic keys to successful meeting booking: 1.Dedicated calendar time: Set aside specific, non-negotiable time slots for booking activities 2.Systematic preparation: Have a qualified list ready before the ring pass begins 3.Clear purpose: Understand that the goal is to sell the idea and value of the meeting to the customer, not the solution itself How do you move a cold contact to warm interest? One particularly fascinating technique explores how to transform 'cold' calls into 'warm' conversations. Rouydel shares practical techniques, such as leveraging LinkedIn connections and referencing existing customers in the prospect's neighborhood, to create natural conversation openings. This jam-packed episode will cover that and much more in the art of becoming a great meeting booker in 2025 and being in full control of your calendar and how to become a master at marketing the value of meeting with you and your company. Whether you're an experienced salesperson looking to take your work to the next level, or new to your role with ambitions to progress in sales, there's plenty to learn from this conversation. Listen to the full episode to get all the valuable insights and concrete tips that can take your sales performance to new heights!